Behind the counter at Doug Webber’s bookstore on N Street (sadly, gone now) there used to be a little sign. Simple. Direct. Buy a book you bastards! For the past few years we’ve borrowed this offensive marketing strategy for a series of ads run in the Midtown Monthly. It’s better than any coupon. No one ever redeems those. But plenty of folks say, “I saw your bastard ad!” Most think they’re funny. Two have taken umbrage, including a gentleman who called to complain and started by saying he didn’t actually shop at used bookstores. The ad just bugged him so much, he felt the need to call.
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